Our Portfolio of Soul-Led Brands

Explore our collection of authentic personal brands created for visionaries, entrepreneurs, and thought leaders.

Featured Projects

Empowering Military-Connected Spartans Through Unified Branding

Michigan State University - Student Veterans Resource Center (SVRC)

The Student Veterans Resource Center (SVRC) at Michigan State University is a centralized support and empowerment hub for over 2,500 military-connected Spartans—including veterans, active-duty service members, reservists, and dependents. Founded in 2015 and expanded in 2021, the center offers academic, career, financial, and wellness services while cultivating community, leadership, and personal growth within MSU's campus culture.

University BrandingMilitary CommunityStudent Services+2

Featured

Personal Brand

The Origin of Cazdin Creative: Personal Brand Foundation

Cazdin Creative Brand

The foundational personal branding project that established Cazdin Creative's identity as a veteran-owned brand strategy consultancy. This comprehensive brand development project transformed military experience and values into a compelling business narrative, positioning the founder as a trusted brand strategist for mission-driven organizations and authentic personal brands.

Personal BrandFounder StoryMilitary Transition+2

Our Portfolio

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Technology

Turo: Redefining Car Sharing Through Strategic Messaging

Turo

Turo is the world's largest peer-to-peer car sharing marketplace, connecting car owners with travelers and locals who need a vehicle. Operating in over 5,500 cities across the US, Canada, and the UK, Turo has facilitated millions of trips and created a new category in the mobility space. As a lifestyle brand that empowers both hosts and guests, Turo needed messaging that could scale across diverse audiences while maintaining authenticity and trust.

Tech MarketplaceStrategic Messaging+3

Nonprofit

Combat Divers: A Legacy of Service and Sacrifice

Combat Diver Foundation

The Combat Diver Foundation (CDF) is a U.S.-based 501(c)(3) nonprofit charity, founded in 2018 and headquartered in St. Petersburg, Florida, dedicated to honoring and preserving the history and legacy of elite combat divers—from all branches of service and nations. Through education, remembrance, and community support, CDF ensures that the sacrifices and achievements of these underwater warriors are never forgotten.

Nonprofit BrandingMilitary Heritage+3

Education

Empowering Military-Connected Spartans Through Unified Branding

Michigan State University - Student Veterans Resource Center (SVRC)

The Student Veterans Resource Center (SVRC) at Michigan State University is a centralized support and empowerment hub for over 2,500 military-connected Spartans—including veterans, active-duty service members, reservists, and dependents. Founded in 2015 and expanded in 2021, the center offers academic, career, financial, and wellness services while cultivating community, leadership, and personal growth within MSU's campus culture.

University BrandingMilitary Community+3

Personal Brand

The Origin of Cazdin Creative: Personal Brand Foundation

Cazdin Creative Brand

The foundational personal branding project that established Cazdin Creative's identity as a veteran-owned brand strategy consultancy. This comprehensive brand development project transformed military experience and values into a compelling business narrative, positioning the founder as a trusted brand strategist for mission-driven organizations and authentic personal brands.

Personal BrandFounder Story+3

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